Sheep for Sale - 5 Effective Tips For Marketing and Selling Sheep

If you are sheep producer then part of your
operations includes putting your sheep for sale.
Where and how do you put your sheep for sale?

• Public auctions.

Putting your sheep for sale in public auction is
convenient and easy. There are regular weekly
sales and special dates when graded sales are
held prior to various religious holidays that
observe the consumption of sheep. Moreover,
putting your sheep for sale in public auction
means you get a prompt payment. The disadvantage
however, is that you cannot determine the selling
price of your sheep prior to the auction. This is
because in public auctions, "price discovery" or
the determination of the price of your sheep is
based through demand and supply factors.

• Direct sales to Ethnic/Religious groups.

A majority and constant demand for sheep comes
from Muslims, Jews and other ethnic/religious
groups that consume sheep as part of their
religious observances such as the Ramadan and
Passover. As a producer, you can take advantage
of this by selling to these groups directly or
through a middle man.

• Selling directly from your farm.

The advantage of putting your sheep for sale
directly from your farm is that your profit
margin is greater. This is because you don't
have to go through a middle man who gets a
percentage of your income. Also, you will not be
paying for transportation costs because your
sheep will be picked-up on farm. There are many
ways to market your sheep for direct sales from
your farm: through word of mouth; by placing
classified ads in newspapers; posting flyers
prior to major holidays; sending advertisements
to magazines, newsletters, TV and radio stations
of ethnic groups; you can even use the internet
to sell your sheep; or hand out free samples at
your local famer's market.

• Selling your sheep to meat processors.

The advantage of selling to a meat processor is
that you will know the price of your sheep
before hand. You can also expect this price to
remain constant, but you can also periodically
renegotiate when necessary. Nevertheless, in
this kind of setup, you are required to produce
a constant amount of sheep with a certain level
of quality, periodically.

• Hiring a middle man or sales manager.

If you do not want to go through all the hassle
of putting your sheep for sale, you can hire a
middle man or sales manager who will do the job
of finding you the most profitable way to sell
your sheep-but of course with a commission as
payment.

As you can see, there are many venues and ways
on where and how to put your sheep for sale
hence, adding to the profitability of raising
sheep. Just remember to utilize all the
information and possible options available in
your area before choosing the method of sale
that will give you the most profit.

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