Monday, November 7, 2011

The Right Way to Leverage Offline Marketing

By Jason Shapiro


Offline marketing is highly effective and really works. Lots of Internet Marketers experiment with using offline marketing to grow their Internet based businesses. It's totally possible to use offline marketing to increase your sales and increase the exposure for your website. Perhaps the best thing about using offline marketing is how much targeted exposure you can gain for yourself. Another bonus is that it isn't as cut throat and the competition is lower than in online marketing. The things you do for offline marketing also typically cost less than the things you do for online marketing, like PPC. Here are three unique offline marketing methods that are guaranteed to give you a great return.

Establish offline partnerships with other related businesses. If you are selling things online there have to be businesses selling related items offline. Contact the businesses to see if you might be able to strike up a relationship or partnership type situation. They can direct clients and buyers to you and, in exchange, you pay them commissions for every sale they set up for you. To use one example, if you are selling spyware removers, form partnerships with stores and businesses that sell computer hardware and ask them to recommend your website and product. There are many different ways to join up with other businesses--think creatively and look outside the box!

Posting and distributing flyers is also a great way to get more targeted exposure. You can hand out flyers at the mall or any public place. You can post them on bulletin boards, in department stores, in grocery stores, etc.

There's no telling who might see them. Have them printed on yellow paper and include your email address, website URL and other ways people can get in touch with you. Your primary aim here is to spread the word about your website as far as you can. You should also hand out your flyers wherever groups of people gather to surf the web.

Business cards have always proven useful in letting people know about your business or company. Even though sending out business cards might seem like it isn't obvious enough for you, it really does work. Your focus should be on making it simple and approachable. Business cards should not be very complicated. Keep it basic and straightforward. Add your website's URL, along with your email address and a link pointing to your Twitter profile or your Facebook page. When you are networking with others, giving out your business card can make a world of difference.

When you put offline marketing to work for your online business, you will see that there are some great results. The response you net from it is incredibly targeted especially when you take the right steps. However, to truly find success, if you aren't already using it, you need to get started with it. The initial phase may seem to be a little difficult, but gradually you will catch pace. Don't worry if the results are slow to come in because as time goes on you'll see a much better response from the efforts you put out. Sure each of these things will take work, but this is what will actually give you a real edge over the other lazy Internet Marketers who don't want to do this work.




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