Wednesday, May 8, 2013

The Story Behind A Superb Dog Training Video

By Geraldine Dimarco


Who wouldve thought 20 years ago one person can make a video with nothing but a phone and have it seen by hundreds of thousands of people on the other side of the world? Technology, you cant beat it so you might as well join in on it. Many dog owners are already producing, directing and even starring in their own animal training video. Thats alright, but out of the thousands of dog training videos out there, how can anybody separate the best from the pack?

Among the things you look for, the very basic is for the video to be watchable. You cannot discount the sound and visual qualities that make up the video. Other than that, it must possess focus and organization. This will give the video the all important point of view that must be successfully communicated to the viewers. Topics that do not tie in to the title presented should be avoided at all costs.

The person they see on screen is who the general public will associate with the video. Is he or she credible to that particular niche? Sometimes celebrities are used to help build brand recollection thus distinguishing it from their competitors. However, for products that require information on the subject, professionals in the field are utilized. For dog training videos, certified trainers are often employed for this job. It may be that a regular person can sincerely loves to teach his animal and is passionate about sharing his expertise; but someone who has taken his time to study and learn about the subject professionally is still the person you will want to listen to.

Having a good deal attached to a product will not ensure the quality of the core product; but the added value will be appreciated by the consumers which will result in bigger returns. For instance, a dog training DVD sold at $20 will less likely experience a higher demand than a $40 DVD that comes with a book and maybe a starter kit given for free for the duration of their promo.

A product that is as good as they say it is should be suitably marketed. So what if the best ever canine instructional DVD comes out; if no one knows about it, no one will buy it. What will make a big difference are endorsements from several key experts in related fields like vets, animal organizations, highly esteemed colleagues, and sure, throw in a couple of dog loving celebrities too for the added punch. Tie-ups and strategic co-branding will ensure a higher level of brand recall and awareness for the product.

In connection to the previous paragraph, marketing should be properly transitioned to well-planned distribution channels. Reliable and reputable specialty dog sites that have stocks of the video for selling implies that it is a superb product.

And of course, the most faithful index of a great dog training video is the overwhelming response it gets from dog owners. People love a good deal and will tell their friends all about it. Anyone can take a video; but it takes special care and sincere efforts in creating one made for other owners' needs in mind. If you ever come across one that is often sold out and talked about a lot, buy it now- it is money well spent.




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