Dog Training Video 101
Isn't it amazing what you can do with a camera and computer nowadays? You can shoot a video, post it in the world wide web, and have a few hundred thousand people access it within the end of the day. Many people seem to share this sentiment and have taken it upon themselves to shoot and star with their pet in one of those dog training videos. One asks oneself, with all these wannabe producers, how do you weed out the average from the best?
Where do we start but with the basics? The video should first of all be "watchable". The sound and visual quality should be of excellent standards if it were to be counted among the best. This will help in making the conveyance of the total video's point of view much simpler for the viewer. With focus and organization, the different subtopics will be easier to understand and follow. A theme that will tie the whole presentation together will add professionalism to the over-all look.
Who is the face of the video? We have seen celebrities endorse products that sell because of the sheer force of their star power. For things that require a specific field of expertise though, credibility is the number one qualification. In this case, certified trainers usually lend their face and personality to the dog training videos. People want to get expert opinion and insider tips from those who would know best. Joe Smith may be a cool, successful pet owner who trains; but without the weight of authenticity a professional career gives, it won't be as well-received and trusted.
A successful dog training DVD out in the market would have a great deal attached to it. Instead of selling a single $20 video; you will find it packaged with special gifts like some related literature (valued at $xx) and a basic starter kit (valued at $xx) of some sort given for 'free' at only $40. People will be drawn more to the latter offer. It doesn't guarantee the product of course but value added to the paying customers is appreciated and be received better.
Excellent products are properly marketed by the producers. No matter how great a canine training video you may have, having no exposure will make it next to useless. It will help if you have endorsements from well respected establishments from the industry. Examples would be esteemed veterinarians, national animal associations and licensed colleagues. The key is when people start talking about it. Strategic partnerships and tie-ups with complementary companies will help make it a success.
In connection with the aforementioned paragraph on marketing- appropriate distribution channels must be already set in place. Trustworthy and well-resourced specialty dog websites that have the video in their product offerings page mean that they are confident on the quality of the video.
More than anything else, the number one hallmark of an excellent dog training video is how it is received by owners with beloved dogs in their care. Forums will be busy, blogs will be occupied and shelves will be empty with what people perceive to be a truly great doggie find. Any child can press the record button; but it takes careful planning and sincere efforts to produce and promote a worthwhile video. If you ever find yourself in possession of one, you know it is money well spent
Where do we start but with the basics? The video should first of all be "watchable". The sound and visual quality should be of excellent standards if it were to be counted among the best. This will help in making the conveyance of the total video's point of view much simpler for the viewer. With focus and organization, the different subtopics will be easier to understand and follow. A theme that will tie the whole presentation together will add professionalism to the over-all look.
Who is the face of the video? We have seen celebrities endorse products that sell because of the sheer force of their star power. For things that require a specific field of expertise though, credibility is the number one qualification. In this case, certified trainers usually lend their face and personality to the dog training videos. People want to get expert opinion and insider tips from those who would know best. Joe Smith may be a cool, successful pet owner who trains; but without the weight of authenticity a professional career gives, it won't be as well-received and trusted.
A successful dog training DVD out in the market would have a great deal attached to it. Instead of selling a single $20 video; you will find it packaged with special gifts like some related literature (valued at $xx) and a basic starter kit (valued at $xx) of some sort given for 'free' at only $40. People will be drawn more to the latter offer. It doesn't guarantee the product of course but value added to the paying customers is appreciated and be received better.
Excellent products are properly marketed by the producers. No matter how great a canine training video you may have, having no exposure will make it next to useless. It will help if you have endorsements from well respected establishments from the industry. Examples would be esteemed veterinarians, national animal associations and licensed colleagues. The key is when people start talking about it. Strategic partnerships and tie-ups with complementary companies will help make it a success.
In connection with the aforementioned paragraph on marketing- appropriate distribution channels must be already set in place. Trustworthy and well-resourced specialty dog websites that have the video in their product offerings page mean that they are confident on the quality of the video.
More than anything else, the number one hallmark of an excellent dog training video is how it is received by owners with beloved dogs in their care. Forums will be busy, blogs will be occupied and shelves will be empty with what people perceive to be a truly great doggie find. Any child can press the record button; but it takes careful planning and sincere efforts to produce and promote a worthwhile video. If you ever find yourself in possession of one, you know it is money well spent
About the Author:
Geraldine Dimarco enjoys the numerous advantages of obedience training. Find out more about how Advanced Obedience can help you today.
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